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November 29, 2013 08:34 pm GMT
For many years, Black Friday -- the day after Thanksgiving -- marked the start of the holiday shopping rush. But with many (not all) physical stores closed on Thanksgiving, a window of opportunity has emerged for e-commerce sites to push out offers and start selling a day earlier. That has proven to be big business: online sales in the U.S. this Thanksgiving were up nearly 20% (19.7%) on 2012, with an especially strong push from mobile devices, which accounted for over one-quarter (25.8%) of all sales on the day and nearly half of all e-commerce traffic.
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/O6iva6vikpM/
Thanksgiving Digest (IBM E-Commerce Edition): Mobile 43% Of All Traffic, Over 25% Of All Online Sales
For many years, Black Friday -- the day after Thanksgiving -- marked the start of the holiday shopping rush. But with many (not all) physical stores closed on Thanksgiving, a window of opportunity has emerged for e-commerce sites to push out offers and start selling a day earlier. That has proven to be big business: online sales in the U.S. this Thanksgiving were up nearly 20% (19.7%) on 2012, with an especially strong push from mobile devices, which accounted for over one-quarter (25.8%) of all sales on the day and nearly half of all e-commerce traffic.Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/O6iva6vikpM/
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