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November 28, 2013 11:27 pm GMT
It's Thanksgiving, and IBM, via its Benchmark data service is once again tracking how U.S. consumers are taking to the web to kick off their holiday season shopping, with early indications that this year is looking a bit softer than 2012. Overall, Thanksgiving online sales are up 9% over last year. On the same day in 2012, they were up by over 14%. And the average value of an online order is down slightly, too. IBM tells me it is $132.13 so far for today; in 2012, it was $132.57.
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/wv_q9wH_j_M/
IBM Thanksgiving Day U.S. Sales Data Shows 22% Of Online Transactions Made On Mobile, With Average Order $132
It's Thanksgiving, and IBM, via its Benchmark data service is once again tracking how U.S. consumers are taking to the web to kick off their holiday season shopping, with early indications that this year is looking a bit softer than 2012. Overall, Thanksgiving online sales are up 9% over last year. On the same day in 2012, they were up by over 14%. And the average value of an online order is down slightly, too. IBM tells me it is $132.13 so far for today; in 2012, it was $132.57.Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/wv_q9wH_j_M/
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