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November 27, 2013 02:24 pm GMT

Task Marketplace Mila Partners With Swisscom To Break Euro Fear Of Share Economy

Screen Shot 2013-11-27 at 09.23.07In the wake of news that a potentially aggressive and well-tooled played is about to end the market for itinerant, time-based tasks (prompt.ly), and with TaskRabbit rolling out internationally to significant markets like the UK and existing players like BookingBug ramping up, this whole arena is getting hotter. But one of the missing pieces of the pie is trust and scalability. Many ordinary citizens - especially in Europe - simply don't trust these new platforms to deliver someone who can do a task. One way to solve this inherent mistrust of the 'sharing economy' would be to partner up with a big player that people trust, giving instant validation and footprint. And that is exactly what Mila, a European mobile and online task marketplace startup, is doing today.

Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/M519th6i2TE/

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