Ad Recall: Why That Ad Wasn't as Awesome as You Thought

In 1971, a luggage brand introduced an ad featuring a gorilla beating up on a suitcase that would become one of the most famous in advertising history

"Dear clumsy bellboys, brutal cabdrivers, careless doormen, ruthless porters, savage baggage-masters and all butter-fingered luggage handlers all over the world, have we got a suitcase for you," a voiceover intoned as the beast tried his best to beat the stuffing out of the item

The ad (see below) was a huge hit and, for many of a certain age, remembered to this day. However, it is often remembered incorrectly as a Samsonsite ad. The brand was actually American Tourister Read more...