Why Yahoo Hired Katie Couric

For years, Yahoo has struggled with whether to define itself as a media company or a technology company. When Marissa Mayer was hired as CEO in mid-2012, some assumed it was a decisive verdict in favor of the latter, considering her technical background at Google and the fact she beat out Ross Levinsohn, who firmly focused on the media strategy. Mayer, however, was quick to throw cold water on this assumption.

"It's not the right question," she said in one interview the day her hiring was announced. "The most important thing is to give end users something valuable, inspiring and delightful that makes them want to come to Yahoo every day.” Read more...