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November 26, 2013 05:18 am GMT
A technology company hiring a media personality might not make sense at first, but if you dig through the company's recent past, it begins to make more sense.In a widely leaked move, Yahoo has hired Katie Couric to be itsGlobal Anchor. The role, kicking off in 2014, will frame Couric as the face and leading voice of Yahoo's growing news and content arm.
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/FnP1vtgH_A4/
Couric Hire Is Key To Yahoo's Mobile Strategy
A technology company hiring a media personality might not make sense at first, but if you dig through the company's recent past, it begins to make more sense.In a widely leaked move, Yahoo has hired Katie Couric to be itsGlobal Anchor. The role, kicking off in 2014, will frame Couric as the face and leading voice of Yahoo's growing news and content arm.Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/FnP1vtgH_A4/
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