7 Tips for Brands Participating in Cyber Monday

Cyber Monday is the day retailers love and hate. They love the huge revenue potential, but hate the pressure to perform.

However, the phenomenon is now a well-established consumer holiday, so it's important to avoid a technical meltdown. And even if your site is stable and responsive, there are still ways to grow your sales on Cyber Monday.

Assuming you’ve got the basics in place, these seven practices can maximize sales in this critical period.

1. Be real time.

Trends and fashions develop fast during this intense shopping movement. The latest gift craze or must-have toy can change in a matter of hours. If you want to maximize sales, track activity in real time and respond in immediately with creative merchandising and offers. If you’re only reviewing analytics occasionally, you’re going to miss a trick. And if your competitors see the trends first, you could lose out badly. Read more...