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November 22, 2013 10:00 am GMT

TapCommerce Raises $10.5M To Compete In The Mobile Ad Retargeting Land Grab

tapcommerceMobile ad retargeting startup TapCommerce is announcing that it has raised $10 million in Series A funding.When I first spoke to co-founder and CEO Brian Long earlier this year, he described the company's approach to mobile retargeting (where ads are targeted based on user's prior activity) as "very large amounts of data coupled with sophisticated statistical analysis." This week he told me that TapCommerce is now being used by more than 50 customers, including more than 30 of the top 100 grossing apps.

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