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November 22, 2013 09:45 pm GMT

Sift Raises $2 Million For Its Personalized Shopping App, Now On iPhone

shoppingMobile shopping service Sift has closed on $2 million in seed funding, the company is announcing today, alongside its launch on iPhone. The startup first emerged almost exactly a year agoas a way to leverage shopping data found in users' inboxes, including daily deals emails, retailer promotions, and messages from flash sale sites, then turn those into a "shoppable" experience on the iPad. Since then, the company has expanded beyond email data, to allow users to shop products from roughly 3,000 retailers, too.And today, Sift is expanding again. In the new mobile app, Sift is introducing a social shopping feature called Shopping Circles.

Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/PsPUYD8NLK8/

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