Media Theorist Douglas Rushkoff Joins MashableReads

Our next non-fiction selection for the MashableReads social book club is Douglas Rushkoff's Present Shock.

We'll be hosting a Twitter chat with Rushkoff on Dec. 16 from 5:30 p.m. to 6 p.m. ET. You can discuss the book with the author personally, along with other participants from all over the world

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In Present Shock, Douglas Rushkoff details our culture’s recent shift from our concentration on thinking toward the future to our obsession with the present through pop culture, social media and work habits. Rushkoff notes how we use smartphone alerts and multi-tasking in an attempt to emulate the productivity rates of machines, but highlights the risk we run of ignoring natural biological cycles in doing so Read more...