Twitter Lets Brands Infiltrate TV Conversations Without Buying TV Ads

Twitter launched TV conversation targeting on Thursday, a feature that lets brands and networks promote tweets to users who engage in specific shows, even if the brand isn't running a TV ad during the program.

As the company wrote in its advertising blog: "Now advertisers can easily reach Twitter users exposed to integrations, sponsorships, and other innovative TV tie-ins for an additional touch point or message expansion."

TV conversation targeting is launching in the United States and the UK and is coming soon to Brazil, Canada, France and Spain. The offering is distinct from TV ad targeting, a feature Twitter launched in July that lets advertisers augment their TV buys with Twitter campaigns. Read more...