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November 21, 2013 08:48 pm GMT

JC Penney Gets Sassy With Kmart Over 'Jingle Bells' Ad

Kmartad

Kmart's "Jingle Bells" ad has become the most viral of the early holiday season and is already among the biggest hits of 2013. So what's a rival retailer to do?

For JC Penney, a lighthearted exchange on Twitter over the mildly risqué ad seems to have done the trick. The brand trolled Twitter on Nov. 16, and a humorous exchange ensued:

See also: Kmart's 'Jingle Bells' Ad Has Legs

.@Kmart We noticed you could use some pants. So here's a 15% off coupon. Merry Christmas#JingleMoreBells https://t.co/Ga5GOLVWBR

— JCPenney (@jcpenney) November 20, 2013

@jcpenney Thanks, but we prefer to #ShipMyPants: https://t.co/eXLuKGk9Wv

— Kmart (@Kmart) November 20, 2013 Read more...

More about Twitter, Marketing, Jcpenney, Kmart, and Business

Original Link: http://feeds.mashable.com/~r/Mashable/~3/Q3VU4dRQFmM/

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