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November 20, 2013 07:00 pm GMT

The First Apple Store App For iPad Nails Tablet Shopping With Clever Gesture And Image Focused Interface

Today, Apple is launching its very first Apple Store app for iPad, bringing a gorgeous shopping experience to its tablet in a long-overdue move. The new app arrives just in time for the holidays and utilizes the display and capabilities of the iPad to present a best-in-class shopping experience. Though Apple has had an Apple Store app for the iPhone for some time, it has long neglected the bigger devices in its iOS arsenal. The iPad version of the store has been heavily customized for the iPad and features several flourishes that I think will be replicated heavily by other shopping apps in the future. More importantly, its incredibly well designed, and exhibits a balanced tension between the clean lines of iOS 7 and just being sparse. In a lot of ways, the Apple Store app for iPad is a standard-bearer for the way that native apps should look and feel under Apples new aesthetic. In keeping with Apples new iOS direction, the main stars of the App Store app are the images. Theyre crisp, incredibly high resolution and all load and present beautifully. The pinch-to-zoom works well throughout, and doesnt leave you with a blurry mess when you do. Instead, all of the products, both Apples and third-party accessories, are crisp and wonderfully shot. Theres good reason for that, as most of the images used throughout the app and on Apples website are re-shot by Apple and not manufacturer supplied. A top menu provides a standard navigational tool wherever you are in the app. Though it moves itself out of the way as you browse, a swipe down from the top will reveal it at any point. It contains links to Mac, iPad, iPhone, iPod and Retail Store sections. The sections for the major Apple product categories all play out fairly similarly. You tap on a category and youre presented with a page thats laid out in a way thats strongly reminiscent of the Apple Store website. If you tap on an individual product like an iPad, youre dropped right into a side-scrolling view that shows off all aspects of the product. You can then pinch to zoom to your hearts content. Scrolling up and down gives you another replica of the Apple Store website. Where things start to get interesting is the way that the app handles context on the individual item purchase page. When youre presented with

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