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November 20, 2013 07:00 pm GMT
When Apple, with much fanfare, announced iOS 7 in June, it also a new feature called iBeacons, which uses Bluetooth Low Energy signalling to enable micro-location services and to trigger actions within apps. Now, Shopkick, the shopping app that lets you flag items you want and then alerts you in store to offers on those products and others you might like, becomes the first company to implement the technology in a retail setting. 
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/wxVe5TkEax0/
Shopkick Rolls Out iBeacon-Enabled Shopping Alerts With ShopBeacon; Macy's Is First Trialist
When Apple, with much fanfare, announced iOS 7 in June, it also a new feature called iBeacons, which uses Bluetooth Low Energy signalling to enable micro-location services and to trigger actions within apps. Now, Shopkick, the shopping app that lets you flag items you want and then alerts you in store to offers on those products and others you might like, becomes the first company to implement the technology in a retail setting. Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/wxVe5TkEax0/
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