New LinkedIn Showcase Pages Reach Just the Right Users

LinkedIn replaced its news aggregator LinkedIn Today last week in order to get the right content in front of the right users.

The company took that mantra a step further on Tuesday, unveiling Showcase Pages for companies that will, in theory, allow them to share content to a more focused and interested audience.

Showcase Pages work like less-robust Company Pages, giving major corporations like Microsoft the ability to create pages for niche divisions or business units, such as Microsoft Office or Xbox. Showcase Pages will be followable, meaning Microsoft can share Xbox content with LinkedIn users who have shown interest in the product, rather than every user who simply follows Microsoft. Read more...