Lexus to Reveal Two New Models on Vine

Lexus claims to be the first automaker to reveal new models using Vine, Twitter's 6-second video platform.

The brand plans to unveil its Lexus RC sports coupé and Lexus LF-NX turbo compact crossover SUV concept at the Tokyo Motor Show on Nov. 21. That same day, Lexus will ask its Twitter followers to send a tweet with the hashtag #LexusInTokyo, requesting details about the models. The automaker will select two tweets per hour from 9 a.m. until 7 p.m. JST (14 hours ahed of ET) to reply to with a Vine video illustrating the requested details