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November 18, 2013 08:21 pm GMT

Totlol Delivers A Kid-Safe Alternative To YouTube On Web & Mobile

loginBack in 2008, a startup calledTotlolemerged, offering parents a kid-friendly collection of video clips pulled from the YouTube platform on a single destination site. But that company, a one-man show, eventually hit a dead-end and closed up shop. Today, it has returned with new founders who are reviving the brand as well as porting the experience to mobile. The idea itself is solid enough, though the mobile execution is still a little lacking. As any parent can tell you, YouTube is not a destination you would want your young children to surf unsupervised. In a few clicks, they can go from watching Elmo teaching children about the world around them, to him cursing orranting at kids in NYC’s Central Park. In its earlier incarnation, Totlol was trying to solve that problem, by curating a selection of YouTube videos that were more appropriate for younger viewers. But the business was affected by a YouTube Terms of Service change that prohibited the sale of advertising on sites that only provided YouTube videos without other content on the same page. The founder,Ron Ilan, eventually shut things down. These days, the need for kid-friendly video content is largely met by a number of cable TV channels, many of which are available on demand, and Netflix. Totlol now hopes to insert itself into this mix with a new website and an affordable, mobile app which is free to use with in-app purchases. The company’s new founders, Michael Avni, an angel investor and father of three, and Tiffany Stelman, have taken over the brand and business. They feel there’s even more of a need for something like Totlol today than there was when it first launched, in fact, as we’re now living in a multi-screen world, where our devices are connected to the internet at all times, and kids are playing with iPads before they’re able to walk. Avni, in particular, was shocked when he saw how easy it was for his kids to find adult content on YouTube, and went looking for a solution. And is often the case with entrepreneurs, when he couldn’t find one, he decided to build his own. Four months ago, the two partners decided to revive Totlol, and created a community site where responsible parents help to build the content library by first watching YouTube videos, then sharing the URL and categorizing it. Site members also help police the content,

Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/2MkiZHSRrUQ/

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