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November 18, 2013 10:43 pm GMT
Original Link: http://feeds.mashable.com/~r/Mashable/~3/kN4tZcmXqco/
Kmart's 'Jingle Bells' Ad Has Legs
Nothing rings in the holiday season like men in boxers thrusting to the tune of "Jingle Bells." Kmart unveiled its latest Christmas ad on Monday and it's quite a sight for the eyes.
The 1:00 spot features six men seemingly dressed in suits as they play bells behind a table. But when the table and bells are whisked away, they appear in Joe Boxers — Kmart's branded collection — and find a new way to keep the song going.
It's a simple concept, but you'll have to watch it in full (above) to appreciate the full effect.
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More about Marketing, Ad, Kmart, Business, and AdvertisingOriginal Link: http://feeds.mashable.com/~r/Mashable/~3/kN4tZcmXqco/
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