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November 16, 2013 04:00 am GMT

Lyft Tests Its Own Version Of Surge Pricing In LA, Passing All Prime Time Tips' To Drivers

Lyft-prime-time-tipAfter a year and a half of keeping a flat fare on all its rides, on-demand transportation startup Lyft is set to begin a test of dynamic pricing based on demand. It's testing out the new pricing model, which it calls "Prime Time Tips," in Los Angeles beginning today, as a way to make more drivers available during peak demand.

Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/eZ_3Q9ZMpr4/

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