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November 14, 2013 03:07 am GMT
Twitter today expanded its ad targeting capabilities by allowing marketers to now more granularly segment audiences on mobile (iOS and Android) by operating system version, device, and Wi-Fi connectivity. Before, the company had only offered the option to identify users by operating system alone, on mobile. The change is an important one, given that 76 percent of Twitter's install base of 230 million worldwide users access the social service using a mobile device.
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/HsPc6iujEY4/
Twitter Now Lets Advertisers Target Users By Mobile OS Version, Mobile Device & Wi-Fi Connectivity
Twitter today expanded its ad targeting capabilities by allowing marketers to now more granularly segment audiences on mobile (iOS and Android) by operating system version, device, and Wi-Fi connectivity. Before, the company had only offered the option to identify users by operating system alone, on mobile. The change is an important one, given that 76 percent of Twitter's install base of 230 million worldwide users access the social service using a mobile device.Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/HsPc6iujEY4/
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