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November 14, 2013 09:45 pm GMT
Pinterest is today, at long last, finally releasing its first set of APIs for developers, which will let third party sites embed Pinterest pins, and make it easier to post content into Pinterest itself. First partners for the service are a list of big brands and retailers — Zappos, Walmart, Disney, Nestle, Random House, Hearst — underscoring how the site is ramping up for revenue generation with advertising and cross-marketing. The move comes after months of speculation about when these would be coming out, with the company yesterday making its closest comments yet to those APIs. “Were releasing documentation for multiple APIs that will roll out to partners over the coming weeks,” the company notes in its blog. These will include Top Pins API (showcase top clicked pins / top re-pins, launching on partner sites today); Domain search (surface trending results for keywords such as Mens Boots, Thanksgiving recipes, or Fashion Week); Most Recent (bring a stream of your latest pins to your site); and Related Pins (suggest other pins people may like based on the item or content theyre viewing). More will be getting added. Pinterest notes that what this will mean is that users can now pin directly from these sites, “so there’s no need to interrupt your shopping, reading, or browsing.” More to come.
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/EG0GeT92ITQ/
Pinterest Launches Its First APIs, And It's All About Big Brands And Big Media, With Zappos, Walmart, Disney, Nestle, Random House, Hearst As Early Partners
Pinterest is today, at long last, finally releasing its first set of APIs for developers, which will let third party sites embed Pinterest pins, and make it easier to post content into Pinterest itself. First partners for the service are a list of big brands and retailers — Zappos, Walmart, Disney, Nestle, Random House, Hearst — underscoring how the site is ramping up for revenue generation with advertising and cross-marketing. The move comes after months of speculation about when these would be coming out, with the company yesterday making its closest comments yet to those APIs. “Were releasing documentation for multiple APIs that will roll out to partners over the coming weeks,” the company notes in its blog. These will include Top Pins API (showcase top clicked pins / top re-pins, launching on partner sites today); Domain search (surface trending results for keywords such as Mens Boots, Thanksgiving recipes, or Fashion Week); Most Recent (bring a stream of your latest pins to your site); and Related Pins (suggest other pins people may like based on the item or content theyre viewing). More will be getting added. Pinterest notes that what this will mean is that users can now pin directly from these sites, “so there’s no need to interrupt your shopping, reading, or browsing.” More to come.Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/EG0GeT92ITQ/
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