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November 14, 2013 09:45 pm GMT

Pinterest Launches Its First API, And It's All About Big Brands And Big Media, With Zappos, Walmart, Disney, Nestle, Random House, Hearst Using Top Pins And More

Pinterest Roadmap tightPinterest is today, at long last, finally releasing its first API for developers, which will let third party sites embed Pinterest pins, and make it easier to post content into Pinterest itself. First partners for the service are a list of big brands and retailers -- they include Zappos, Walmart, Disney, Nestle, Random House, Hearst -- underscoring how the site is ramping up for revenue generation with advertising and cross-marketing.

Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/EG0GeT92ITQ/

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