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November 14, 2013 07:00 pm GMT
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/fM1fy0R7TeM/
OneSpot Raises $5.3M To Turn Content Marketing Into Targeted Ads
OneSpot, a startup focused on what it calls content advertising, is announcing that it has raised $5.3 million in Series A funding.I first wrote about the company in 2012, when it presented an interesting contrast to the native advertising that was becoming popular among ad-tech types. Unlike most native ads, which basically take advertising and make it look like content, OneSpot takes text and video content (both content that advertisers have created themselves and positive mentions that they've received elsewhere), packaging it as a standard display ad unit.Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/fM1fy0R7TeM/
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