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November 11, 2013 03:49 am GMT
Remember Unbaby.me? The browser extension that promised to end the endless torrent of baby photos uploaded to Facebook by your proud procreating pals, replacing those posts with pictures of dogs, or cats, or whatever? Take that concept. Expand its focus, from babies to anything youre tired of hearing about. Thats the idea behind Rather. Like Unbaby.me, Rather scans Facebook and Twitter for mentions of things you dont care to hear about, and replaces it with something else of your choosing. Tired of hearing about Kanyes latest antics? Set up a filter for kanye, kanye west, yeezus, yeezy, louis vuitton don etc. and set them to be replaced with pictures of, say, baby pandas. Next time your friend tweets about yeezy, youll get pandas instead. If youre curious as to what lays behind the self-imposed censor panda, an undo button above the image returns the tweet to its original form. Now, before anyone declares this thing a ripoff of the aforementioned Unbaby.me concept: its actually built by the same folks. After Unbaby.me proved to be a bit of a viral smash, co-creator Chris Baker left his gig as Creative Director at Buzzfeed, and he and his two co-founders, Pete Marquis and Yvonne Cheng, expanded the concept beyond blockin all things baby. Alas, theres a challenge or two inherent to the concept, and neither of them are very easy to overcome: Filtering is done based on keywords, not image content. If youre filtering Nickelback and one of your friend posts a picture of Chad Kroeger with nary a mention of the band he fronts, theres not a lot they can do. Fixing this (that is, analyzing each and every image in your social feeds) would take the project from fun, kind-of-useful browser extension to holy shit that is some hardcore computer science. Images are primarily pulled in via Instagram hashtags. The baby panda example above, for example, would pull from Instagrams #babypanda. Sadly, people, in general, suck at hashtags. So for every 10 pictures of actual baby pandas youll get, youll get one of a random dude who decided to tag his awkward selfie #babypanda. (If this becomes an issue, the team recommends using your favorite RSS image feeds instead) Alternatively, you can mute posts, hiding them outright instead of replacing them with images. Thats probably a better option, really; if the people you follow are posting about things that annoy you
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/BiITClwWYZk/
Rather Scrubs Facebook And Twitter, Replaces Things You Dislike With Things You Like
Remember Unbaby.me? The browser extension that promised to end the endless torrent of baby photos uploaded to Facebook by your proud procreating pals, replacing those posts with pictures of dogs, or cats, or whatever? Take that concept. Expand its focus, from babies to anything youre tired of hearing about. Thats the idea behind Rather. Like Unbaby.me, Rather scans Facebook and Twitter for mentions of things you dont care to hear about, and replaces it with something else of your choosing. Tired of hearing about Kanyes latest antics? Set up a filter for kanye, kanye west, yeezus, yeezy, louis vuitton don etc. and set them to be replaced with pictures of, say, baby pandas. Next time your friend tweets about yeezy, youll get pandas instead. If youre curious as to what lays behind the self-imposed censor panda, an undo button above the image returns the tweet to its original form. Now, before anyone declares this thing a ripoff of the aforementioned Unbaby.me concept: its actually built by the same folks. After Unbaby.me proved to be a bit of a viral smash, co-creator Chris Baker left his gig as Creative Director at Buzzfeed, and he and his two co-founders, Pete Marquis and Yvonne Cheng, expanded the concept beyond blockin all things baby. Alas, theres a challenge or two inherent to the concept, and neither of them are very easy to overcome: Filtering is done based on keywords, not image content. If youre filtering Nickelback and one of your friend posts a picture of Chad Kroeger with nary a mention of the band he fronts, theres not a lot they can do. Fixing this (that is, analyzing each and every image in your social feeds) would take the project from fun, kind-of-useful browser extension to holy shit that is some hardcore computer science. Images are primarily pulled in via Instagram hashtags. The baby panda example above, for example, would pull from Instagrams #babypanda. Sadly, people, in general, suck at hashtags. So for every 10 pictures of actual baby pandas youll get, youll get one of a random dude who decided to tag his awkward selfie #babypanda. (If this becomes an issue, the team recommends using your favorite RSS image feeds instead) Alternatively, you can mute posts, hiding them outright instead of replacing them with images. Thats probably a better option, really; if the people you follow are posting about things that annoy youOriginal Link: http://feedproxy.google.com/~r/Techcrunch/~3/BiITClwWYZk/
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