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November 11, 2013 06:06 pm GMT

Jessica Alba's Subscription Ecommerce Startup, The Honest Company, Closes $25M Round, Led By IVP

Honest CompanyJessica Alba's clean-living startup, The Honest Company -- a subscription ecommerce service selling eco-friendly, non-toxic family-oriented products such as diapers, skin care and cleaning products -- has closed a $25 million funding round, led by Institutional Venture Partners, and joined by Iconiq Capital.

Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/dhGANX64K3Y/

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