ThirdLove App Uses Your iPhone Photos to Create a Custom Bra

For some women, online shopping does not compare to the real-life experience of visiting a store — mostly because it contains the risk of ordering something that might not fit. Heidi Zak and Dave Spector, cofounders of a new app ThirdLove, are looking to change that

The iPhone app focuses on one of the more intimate shopping experiences for a woman: buying a bra. After beta testing, the free app officially launched Thursday

The team at ThirdLove aims to offer an experience that rivals standard e-commerce websites but also brick-and-mortar establishments. The app uses computer vision (which analyzes real-world objects much like the human eye does) to measure a woman virtually through iPhone photographs. It detects specific physical components and produces data, such as the measurements needed for a custom-fit bra Read more...