How Banana Republic Cleverly Crashed Twitter's IPO Party

Twitter's IPO was huge news on Twitter, but it wasn't seen as much of a marketing opportunity for most.

One notable exception was Banana Republic. The Gap-owned retail chain ran a promotion on Thursday that asked followers to explain why they love Twitter. Five winning entrants each received a $100 gift card to the store.

Tweet why u <3 @Twitter & tag w #ThanksTwitter. 5 lucky winners will receive a $100 @BananaRepublic shop card! #TWTR pic.twitter.com/qxq9T0BPuq

— Banana Republic (@BananaRepublic) November 7, 2013

According to Topsy, Banana Republic's account was among the brands that received the most tweets related to the event. The brand got about 400 tweets and was just behind CNBC, CNNMoney and NYSE Euronext. Read more...