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November 8, 2013 08:08 pm GMT
It may be getting harder for mobile developers to break into the top charts in the various app stores, but there is a healthy and growing “middle class” app economy, according to new data released by analytics firm Flurry this morning. The company reports seeing 357% growth over the past 18 months from independently owned apps that have a worldwide audience of over 20 million monthly actives, and 121% growth from those with an audience of over 1 million. The data was collected from apps running on Flurry’s platform from Q1 2012 to Q3 2013. That platform has a broad reach – there are now over 400,000 apps across over 1.2 billion mobile devices which use Flurry’s app analytics. While the growth percentages here are impressive, it’s worth noting that in the case of the independent-owned apps with the 20 million active users, the actual number of apps has only grown from 7 in Q1 2012 to 32 in Q3 2013. In a world where the iTunes App Store now has a million mobile apps to choose from, that’s still a small piece of the pie. But the number of mobile app developers hitting 1 million is much larger, going from just under 400 to 875 in the same time period. “These numbers are simply unprecedented, especially because most of these app developers have risen organically, and not as a result of consolidation or through mergers and acquisitions,” writes Flurry CEO Simon Khalaf on the company blog. He also notes that the app economy’s overall health is doing well, and is continuing to grow, citing the increasing number of new mobile apps arriving on the app stores since January 2012. Because Flurry’s customers tend to install the company’s analytics software in their apps during testing periods ahead of their public launch, Flurry has insight into what the app ecosystem will look like in the near future. Today, the company says that over the past 18 months, application starts (as these new apps’ appearances are being called) have nearly doubled. The data seems to counter a number of theories and various reports that the app stores are becoming overcrowded, and that while the app stores are filled more apps than users could ever want, few of these apps are being used. In fact, Flurry itself reported something similar earlier this year, when it found that Facebook app usage on iOS and
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/iDBqGJ6KC6A/
An App Middle Class Continues To Grow: Independently Owned Apps With A Million-Plus Users Up 121% Over Past 18 Months
It may be getting harder for mobile developers to break into the top charts in the various app stores, but there is a healthy and growing “middle class” app economy, according to new data released by analytics firm Flurry this morning. The company reports seeing 357% growth over the past 18 months from independently owned apps that have a worldwide audience of over 20 million monthly actives, and 121% growth from those with an audience of over 1 million. The data was collected from apps running on Flurry’s platform from Q1 2012 to Q3 2013. That platform has a broad reach – there are now over 400,000 apps across over 1.2 billion mobile devices which use Flurry’s app analytics. While the growth percentages here are impressive, it’s worth noting that in the case of the independent-owned apps with the 20 million active users, the actual number of apps has only grown from 7 in Q1 2012 to 32 in Q3 2013. In a world where the iTunes App Store now has a million mobile apps to choose from, that’s still a small piece of the pie. But the number of mobile app developers hitting 1 million is much larger, going from just under 400 to 875 in the same time period. “These numbers are simply unprecedented, especially because most of these app developers have risen organically, and not as a result of consolidation or through mergers and acquisitions,” writes Flurry CEO Simon Khalaf on the company blog. He also notes that the app economy’s overall health is doing well, and is continuing to grow, citing the increasing number of new mobile apps arriving on the app stores since January 2012. Because Flurry’s customers tend to install the company’s analytics software in their apps during testing periods ahead of their public launch, Flurry has insight into what the app ecosystem will look like in the near future. Today, the company says that over the past 18 months, application starts (as these new apps’ appearances are being called) have nearly doubled. The data seems to counter a number of theories and various reports that the app stores are becoming overcrowded, and that while the app stores are filled more apps than users could ever want, few of these apps are being used. In fact, Flurry itself reported something similar earlier this year, when it found that Facebook app usage on iOS andOriginal Link: http://feedproxy.google.com/~r/Techcrunch/~3/iDBqGJ6KC6A/
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