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November 7, 2013 05:27 am GMT

Startups Pitching A Netflix For E-Books May Have A Tough Sell

books_on_a_tableWhen it comes to getting consumers to pay for things on a subscription basis, some services fare better than others. A growing number of people seem happy to pay for entertainment-based offerings like Netflix or on-demand streaming music, for example, while "box of the month" clubs and subscription-based shopping sites have been something of a mixed bag. More recently, a handful of startups have begun working to introduce subscriptions into a new category: e-books.

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