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November 6, 2013 05:00 pm GMT

Yahoo Refreshes Its Finance Service With Updated iOS Apps And A New Website

2013-11-05_23h20_05Today Yahoo refreshed the iOS application and website of its Finance service. The updates are worthy, and will help Yahoo remain relevant in the financial space, and perhaps support the continued growth of its mobile userbase. If you think that the 5 year forward PE of a company can be a one word joke, you probably use Yahoo Finance. As far as online financial sites go, it’s among the best and most used.Yahoo’s update to Finance’s Web interface and companion application is therefore a decent way to grok the company’s design vision, and vet its improving mobile chops. Briefly, the new Web interface of Finance has been dramatically cleaned up, and set up to allow users to more quickly track their personal portfolio, and drill into market movement across asset categories. Here is a screenshot I took this evening of the now prior Yahoo finance page: Not the prettiest thing. Yahoo Finance was never prized for its beauty, or layout. I personally use it because of its informational density. In the age of flat design and simpler color schemes (iOS 7 aside) Yahoo has now attached itself to market trend of simple design. At least in this product refresh. Its other properties – try to figure out what is going on here – remain aimed at other demographics. Now, to the new design. The following image is a Yahoo-provided screenshot, as I did not have access to the new website post-meeting: This is a distinct improvement. It would have been far better to have screenshots of the same moment in time of the site to compare the versions, but this is the best I can do. The most important change that Yahoo has implemented both in the new Web interface and the updated iOS applications is personalized content. As you can see in the upper left of the new design, stocks that you are following are displayed. You can select and remove stocks from that list. The content in the middle tracks your interests, which is useful. If you look at the upper right corner of the new design, you’ll see a simple, visual explanation of the strongest and worst of your personal portfolio performers. This fits into Yahoo’s larger goal of creating Internet-based experiences that help you with your repeated tasks. You care about your money, so you check its performance. So to help you quickly eyeball the dollar

Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/498IIAaVjDY/

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