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November 6, 2013 10:39 pm GMT

Over 5% Of Instagram Ad Views Have Led To Likes, Signaling Big Potential

Systrom GigaomInstagram ads are off to a strong start. CEO Kevin Systrom said about the early ads that "Over 5% of the impression led to Likes on these ads that we've run. That's pretty tremendous considering most of the ads we see on the internet we ignore."

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