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November 6, 2013 09:44 pm GMT
Starting today, you can send your friends and family members gifts using only their email address or phone number. This new trick comes from Gratafy, a Seattle-based social gifting platform launched last year, which lets you digitally share gifts that everyone generally likes: food and drinks. The gifts come from participating restaurants and bars inLos Angeles and Gratafy’s hometown of Seattle. You can think of the service as an new take on the restaurant gift card, but one you can buy from the web or your phone, and offering a broader selection of cards than just those for big chain restaurants – like you might pick up at your local drug store, for instance. The service is aimed at those who need to buy gifts for people who are hard to shop for, or for any other occasion where you might opt for a gift card over a physical (and let’s be honest, more thoughtful) present. Previously, users could login to Gratafy using Facebook, and their friend would then receive the gift you chose – a fruity cocktail from a favorite bar, an entree, a dessert, etc. – via email, text, or Facebook. Participating restaurants like Gratafy because it gives them another way to sell their full-price menu items and potentially reach new users. Meanwhile, Gratafy makes its money by charging a few extra dollars on top of the gift being ordered as a convenience fee. But Gratafy’s Facebook requirement also limited how Gratafy could be used. That is, you could only send gifts to Facebook friends. Now you can send to anyone you have an email address or phone number for. Users can also choose to login using only an email address themselves, instead of authenticating with Facebook. To date, the company has partnered with close to 250 restaurants inSeattle and Los Angeles, including SeattlesTavern Law,Ethan Stowell Restaurants,John Howie Steak, andTom Douglas,as well as Los Angeles-basedPaiche,The Hudson,andSassafrasamong others. However, when Gratafy expanded to L.A. in August, it was reporting around 200 restaurant partners, so the service has not grown significantly on the merchant side in the year since – however, that may change soon as the company expands. Gratafy is the kind of service that would see a lot more sales and user growth during big gift-giving seasons, like the holidays, which, according to the decorations that went up everywhere the day after Halloween, have apparently arrived.Founded byUniversity of
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/Sko9zPJkpkk/
Gratafy Lets You Send Food & Drink Gifts To Friends Using Just Their Email Or Phone Number
Starting today, you can send your friends and family members gifts using only their email address or phone number. This new trick comes from Gratafy, a Seattle-based social gifting platform launched last year, which lets you digitally share gifts that everyone generally likes: food and drinks. The gifts come from participating restaurants and bars inLos Angeles and Gratafy’s hometown of Seattle. You can think of the service as an new take on the restaurant gift card, but one you can buy from the web or your phone, and offering a broader selection of cards than just those for big chain restaurants – like you might pick up at your local drug store, for instance. The service is aimed at those who need to buy gifts for people who are hard to shop for, or for any other occasion where you might opt for a gift card over a physical (and let’s be honest, more thoughtful) present. Previously, users could login to Gratafy using Facebook, and their friend would then receive the gift you chose – a fruity cocktail from a favorite bar, an entree, a dessert, etc. – via email, text, or Facebook. Participating restaurants like Gratafy because it gives them another way to sell their full-price menu items and potentially reach new users. Meanwhile, Gratafy makes its money by charging a few extra dollars on top of the gift being ordered as a convenience fee. But Gratafy’s Facebook requirement also limited how Gratafy could be used. That is, you could only send gifts to Facebook friends. Now you can send to anyone you have an email address or phone number for. Users can also choose to login using only an email address themselves, instead of authenticating with Facebook. To date, the company has partnered with close to 250 restaurants inSeattle and Los Angeles, including SeattlesTavern Law,Ethan Stowell Restaurants,John Howie Steak, andTom Douglas,as well as Los Angeles-basedPaiche,The Hudson,andSassafrasamong others. However, when Gratafy expanded to L.A. in August, it was reporting around 200 restaurant partners, so the service has not grown significantly on the merchant side in the year since – however, that may change soon as the company expands. Gratafy is the kind of service that would see a lot more sales and user growth during big gift-giving seasons, like the holidays, which, according to the decorations that went up everywhere the day after Halloween, have apparently arrived.Founded byUniversity ofOriginal Link: http://feedproxy.google.com/~r/Techcrunch/~3/Sko9zPJkpkk/
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