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November 6, 2013 06:59 pm GMT

Appboy Raises $7.6M Series A To Bring Marketing Automation Tools To Mobile Apps

Appboy News Feed2Appboy, a company that helps mobile app marketers better retain users and keep them engaged, is today announcing $7.6 million in Series A funding. The round was led by Icon Venture Partners, and saw participation from new investors IDG Ventures, andMike Lazerow, founder of Buddy Media. Existing seed investors, includingBlumberg Capital, Accelerator Ventures, Bullpen Capital and T5 Capital, also participated.

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