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November 5, 2013 10:20 pm GMT

NWU Develops More Accurate Activity Tracking So Nike's Next Motion App Will Be Smarter Still

iphone-5s_m7_heroApps and devices that track motion are of questionable use value - it's true that they provide a general idea of a user's activity level, but that can very wildly from reality, since there's often very little involved in the motion tracking algorithms involved beyond detecting motion and counting that as a step. It's not often the fault of these devices: as humans, we're very inconsistent and unreliable in terms of where we keep these things.

Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/W1O89wI2ftY/

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