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November 4, 2013 08:27 pm GMT
XL Marketing, a company co-founded by former Apple CEO John Sculley, is announcing that it has acquired the Adchemy Actions division from ad tech firmAdchemy.The company declined to share the deal's price, but co-founder and CEO David Steinberg (pictured) said this will be XL Marketing's largest acquisition from a revenue perspective (XL Marketing has made "seven or eight" acquisitions, he said, most recently buying UK rival Intela). The deal is supposed to bring the company's total revenue to more than $150 million next year.
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/_NSte7q5Cwo/
XL Marketing Buys Adchemy's Customer Acquisition Division, Adchemy Actions
XL Marketing, a company co-founded by former Apple CEO John Sculley, is announcing that it has acquired the Adchemy Actions division from ad tech firmAdchemy.The company declined to share the deal's price, but co-founder and CEO David Steinberg (pictured) said this will be XL Marketing's largest acquisition from a revenue perspective (XL Marketing has made "seven or eight" acquisitions, he said, most recently buying UK rival Intela). The deal is supposed to bring the company's total revenue to more than $150 million next year.Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/_NSte7q5Cwo/
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