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November 1, 2013 11:21 pm GMT
Yesterday, JD Power released its newest tablet satisfaction study and the Internet went a bit nuts. For the first time, Samsung had edged out perennial favorite Apple in customer satisfaction on tablets. This was a stark change from volume one of the study which had Apple handily beating its competitors. There was outcry about how close it was, about how the JD Power chart and scoring (835 to Samsung, 833 to Apple) simply didn’t add up. I have to admit, I was fairly curious about that, and supposed that it had to be about price. So I reached out to JD Power and spoke to Kirk Parsons, senior director of telecommunications services. What he told us wasn’t too surprising, but may help clear up some of the confusion. First off, the ‘power circle’ chart that’s being widely circulated is simply a visual tool, and not representative of the actual scores given to the brands evaluated in its survey. The power circle chart showed Apple winning handily in four categories including performance, ease of use, physical design and tablet features. Only one category showed a clear win for Samsung: cost. But most folks were a bit skeptical, considering that the JD Power report only weights cost as 16% of the overall score. Parsons confirmed the percentage, but said that the differential between the prices of the iPad and the prices of the Samsung tablets that were included in the survey was large enough to “more than offset” the score in the other four categories. Parsons says that the price category contributed to a full 2-point difference between Apple and Samsung. For reference, here are the manufacturer’s suggested retail prices of Samsung tablets released in the last year, the range covered by the study: Galaxy Note 10.1 16GB – $499 Galaxy Note 10.1 32GB – $549 Galaxy Note 10.1 (2014 Edition), 16GB – $549 Galaxy Note 10.1 (2014 Edition), 32GB – $599 Galaxy Tab 3 7.0 – $199 Galaxy Tab 3 8.0 – $299 Galaxy Tab 3 10.1 – $399 Galaxy Note 8.0 – $399 Nexus 10 16GB – $399 Nexus 10 32GB – $499 And here are Apple’s iPad prices: iPad mini 16GB – $329 iPad mini 32GB – $429 iPad mini 16GB – $529 iPad 2 16GB $399 iPad 16GB $499 iPad 32GB $599 iPad 64GB $699 Note that Apple charges around $100 to double the memory of the model
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/2Y3fAwgbc2U/
JD Power Explains Why Samsung Beat Apple In Its Latest Tablet Study: Price
Yesterday, JD Power released its newest tablet satisfaction study and the Internet went a bit nuts. For the first time, Samsung had edged out perennial favorite Apple in customer satisfaction on tablets. This was a stark change from volume one of the study which had Apple handily beating its competitors. There was outcry about how close it was, about how the JD Power chart and scoring (835 to Samsung, 833 to Apple) simply didn’t add up. I have to admit, I was fairly curious about that, and supposed that it had to be about price. So I reached out to JD Power and spoke to Kirk Parsons, senior director of telecommunications services. What he told us wasn’t too surprising, but may help clear up some of the confusion. First off, the ‘power circle’ chart that’s being widely circulated is simply a visual tool, and not representative of the actual scores given to the brands evaluated in its survey. The power circle chart showed Apple winning handily in four categories including performance, ease of use, physical design and tablet features. Only one category showed a clear win for Samsung: cost. But most folks were a bit skeptical, considering that the JD Power report only weights cost as 16% of the overall score. Parsons confirmed the percentage, but said that the differential between the prices of the iPad and the prices of the Samsung tablets that were included in the survey was large enough to “more than offset” the score in the other four categories. Parsons says that the price category contributed to a full 2-point difference between Apple and Samsung. For reference, here are the manufacturer’s suggested retail prices of Samsung tablets released in the last year, the range covered by the study: Galaxy Note 10.1 16GB – $499 Galaxy Note 10.1 32GB – $549 Galaxy Note 10.1 (2014 Edition), 16GB – $549 Galaxy Note 10.1 (2014 Edition), 32GB – $599 Galaxy Tab 3 7.0 – $199 Galaxy Tab 3 8.0 – $299 Galaxy Tab 3 10.1 – $399 Galaxy Note 8.0 – $399 Nexus 10 16GB – $399 Nexus 10 32GB – $499 And here are Apple’s iPad prices: iPad mini 16GB – $329 iPad mini 32GB – $429 iPad mini 16GB – $529 iPad 2 16GB $399 iPad 16GB $499 iPad 32GB $599 iPad 64GB $699 Note that Apple charges around $100 to double the memory of the modelOriginal Link: http://feedproxy.google.com/~r/Techcrunch/~3/2Y3fAwgbc2U/
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