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October 31, 2013 01:32 am GMT
Facebook's Q3 earnings paint a very strong picture for the company on the mobile front, and show that it is moving closer to a tipping point where mobile revenues and usage will soon be outweighing that of desktop. Nearly half -- 49% -- of its advertising revenues, its key revenue driver, now come from mobile, working out to nearly $890 million coming from the company's different mobile advertising units such as app install ads and engagement ads. Crucially, that is also being matched by usage: CEO Mark Zuckerberg today noted during the company's earnings call that 48% of users on a given day are now accessing it from mobile.
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/xTemZUbs3-g/
Facebook's Mobile Tipping Point: 48% Of Daily Users Are Now Mobile-Only, FB (With Instagram) Blowing Other Social Apps Out Of The Water
Facebook's Q3 earnings paint a very strong picture for the company on the mobile front, and show that it is moving closer to a tipping point where mobile revenues and usage will soon be outweighing that of desktop. Nearly half -- 49% -- of its advertising revenues, its key revenue driver, now come from mobile, working out to nearly $890 million coming from the company's different mobile advertising units such as app install ads and engagement ads. Crucially, that is also being matched by usage: CEO Mark Zuckerberg today noted during the company's earnings call that 48% of users on a given day are now accessing it from mobile.Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/xTemZUbs3-g/
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