Users Log in With Facebook Instead of Creating New Accounts Online

Online consumers seem to agree: The more a site or app knows about a user, the better that user's experience will be.

That mantra has driven the need for personal accounts and logins at nearly every turn, and social sites such as Facebook and Google+ are competing to be your login of choice. Whether you're signing in to play Words with Friends, or managing your Fantasy Football roster on ESPN, you almost always need a username and password.

New data released Tuesday from Gigya, a social-login provider for large enterprises such as Verizon, Pepsi and ABC, found that people are using their Facebook identity more often than those of other social networks to log in to third-party apps and websites. Data collected over Q3 from the company's more than 700 clients found that those who have social logins use Facebook 51% of time, followed by Google+ (26%) and Yahoo (18%). Twitter was a distant fourth at only 4% Read more...