Is Facebook a Truly Mobile-First Company Yet?

Has Facebook finally succeeded in becoming a mobile-first company? That's the big question heading into the social network's third quarter earnings results Wednesday

Facebook has impressed analysts and investors in each quarter so far this year by reporting strong growth in mobile ad revenue. The company revealed that mobile ads accounted for 41% of total ad revenue in the second quarter this year, up from 30% in the first quarter and essentially nothing a year earlier. If that growth continues, Facebook could approach or even surpass the 50% mark this quarter