Despite Flack, Weather Channel Will Still Name Winter Storms

This winter, Hercules, Titan, Vulcan or Ulysses may clobber your town with snow, winds and disruption. If everything goes according to plan, they'll take Twitter by storm as well. At least, that's what the Weather Channel is banking on

For the second year in a row, the news outlet will dole out names for winter storms, giving broadcasters, meteorologists, citizens and Twitter users an easy way to reference the event. However, the channel's initiative hasn't convinced its critics, and the national weather authorities and competing outlets refuse to endorse it