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October 30, 2013 10:34 pm GMT

ClearStory Data Designs An Analytics Platform That Is About The Experience As Much As The Technology

clear story dataClearStoryhas launched a data analytics service that the company says is one of the first to offer a core back-end technology that includes rich visuals and sharing capabilities.On the back-end, ClearStory has a platform for integrating a company's internal and external data using an in-memory database technology, said CEO Sharmila Shahani-Mulligan in a phone interview this week. This can be relational or NoSQL data, point-of-saleinformationor demographic statistics fromexternalsources. Its advantage is in the ability to process multiple types of data on the fly and then combine that with a modern user interface.

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