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October 30, 2013 09:00 pm GMT

Analytics Startup Mixpanel Expands Into Mobile Surveys

mixpanel mobile surveysMobile-focused analytics company Mixpanel is growing its offerings today with the launch of Mixpanel Surveys, a product that allows developers to integrate user surveys into their mobile apps.Currently, co-founder Suhail Doshi said the options "kind of suck" for developers who want to find out more about what their users think. Usually, they end up emailing a giant list of user addresses, an approach that isn't particularly well-targeted and doesn't necessarily result in many responses.

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