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October 30, 2013 05:00 pm GMT
At the beginning of the year, just after Amazon reported a big profit dip for Q4 2012, Slate business correspondent Matthew Yglesias posited (with tongue planted in cheek) that Amazon was "a charitable organization being run by elements of the investment community for the benefit of consumers."Amazon CEO Jeff Bezos pointedly dismissed that observation in his following shareholder letter, but today one has to wonder if the charity implication didn't have some sort of lasting impact on the company. That's because Amazon has just rolled out a new initiative called AmazonSmile, which will see the e-commerce titan automatically donate 0.5 percent of all eligible purchases to a U.S. charity of the buyer's choosing. And to top it all off, there's no upper limit to the amount Amazon will give away.
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/MSGkbHdYppg/
Amazon Wants To Do Good With Its Goods, Launches AmazonSmile' Charity Donation Program
At the beginning of the year, just after Amazon reported a big profit dip for Q4 2012, Slate business correspondent Matthew Yglesias posited (with tongue planted in cheek) that Amazon was "a charitable organization being run by elements of the investment community for the benefit of consumers."Amazon CEO Jeff Bezos pointedly dismissed that observation in his following shareholder letter, but today one has to wonder if the charity implication didn't have some sort of lasting impact on the company. That's because Amazon has just rolled out a new initiative called AmazonSmile, which will see the e-commerce titan automatically donate 0.5 percent of all eligible purchases to a U.S. charity of the buyer's choosing. And to top it all off, there's no upper limit to the amount Amazon will give away.Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/MSGkbHdYppg/
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