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October 29, 2013 10:57 pm GMT
As retargeting startup Criteo is poised to IPO, one company flying under the radar but, by the looks of it, that is also doing well in the retargeting space is AdRoll. It's now launched in Europe, or perhaps more accurately EMEA. At the same time it's poached Marius Smyth, eight-year Google veteran, and former head of UK & Ireland SMB Sales and part of Googles UK and Ireland executive team.
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/9eEnRb9eRoo/
Retargeting Giant AdRoll Poaches Google Ads Veteran To Head New EMEA Office
As retargeting startup Criteo is poised to IPO, one company flying under the radar but, by the looks of it, that is also doing well in the retargeting space is AdRoll. It's now launched in Europe, or perhaps more accurately EMEA. At the same time it's poached Marius Smyth, eight-year Google veteran, and former head of UK & Ireland SMB Sales and part of Googles UK and Ireland executive team.Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/9eEnRb9eRoo/
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