Now Facebook Can See Inside Your Heart, Too

Each day brings fresh confirmation that giving away any information means you’re giving all of it away, thanks to algorithms that crunch your language use, purchasing habits, friend structure and other bits of information.

And now big data can see inside your heart.

The latest offering from Facebook’s data-science team teases out who is romantically involved with whom by examining link structures. It turns out that if one of your Facebook friends — let’s call him Joe — has mutual friends that touch disparate areas of your life, and those mutual friends are themselves not extensively connected, it’s a strong clue that Joe is either your romantic partner or one of your closest personal friends. Details can be found here. Read more...