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October 29, 2013 07:18 pm GMT

Amazon Launches Kindle MatchBook With 70,000 Discounted Titles

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Amazon's MatchBook program, which lets you buy a Kindle edition of any print book purchased on the site for a hugely discounted price, officially launched on Tuesday. The program was first announced on Sept. 3

The move gives customers an incentive to buy digital copies of their favorite physical books.

See also: 13 Children's Book Quotes Every Adult Should Know

The program now offers more than 70,000 books, which is a significant increase from the 10,000 books it had in SeptemberAmazon asked authors and publishers to enroll their work to open up additional revenue for both the platform and writers. Read more...

More about Amazon, Books, Kindle, E Books, and Marketing

Original Link: http://feeds.mashable.com/~r/Mashable/~3/CY3Nd8au61g/

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