The Case for No iPhone Case

The iPhone’s beautiful design revolutionized the mobile industry, but as any klutz knows, beauty can be fleeting. A sweaty grasp or one drink too many, and your high-tech work of art shatters into a kaleidoscope of tiny glass shards.

Enter the juggernaut case market, which generated $2.2 billion in sales over the past 12 months — a 42% increase from the same period the year before, says Ben Arnold, analyst at the NPD Group. Perhaps that growth explains why Apple got in the game this release season with its Croc-like and leather cases, which it marketed as heavily as the new iPhones themselves Read more...