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October 26, 2013 07:00 am GMT

The Other IPO Roadshow: Design Your Initial Product Offering To Attract Fortune 500 Enterprises

buildingsUnlike consumer products, where early users will join a platform to discover something new, CIO offices in Fortune 500 companies are trained to play it safe. Many companies stick to Oracle, VMWare, EMC and Cisco not because their products are the best in the world, but because no one got fired for selecting one of them.

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