The Hire That Could Save or Destroy a Crumbling Hulu

"We are passionate in our opinion that the world has long since exceeded its quota in the mediocrity department. We believe our professional calling is to deliver quality... For Hulu, nothing less than brain-spray awesome quality will do, down to the finest detail."

And so begins Hulu’s genesis document, “What Defines Hulu,” a corporate manifesto of sorts from original CEO, Jason Kilar. To read it now is to look into the dreaminess of a startup adventure so earnest it breaks your heart and such a clear picture of the kind of dog-years toll a digital media company experiences in just six years. Read more...