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October 24, 2013 10:35 pm GMT

Pricing Engine Data Shows Lower Costs For Businesses That Advertise On Bing

adwords vs bingPricing Engine, a company that guides small businesses through the process of buying online ads, is presenting its first report today (at the Street Fight Summit New York) on data from its customers.That data is already an important part of its business, because Pricing Engine (which CEO Jeremy Kagan demonstrated for me last week) compares the performance of its advertisers to related companies and is able to provide recommendations, as well as a report card. (Companies with a similar approach include AdStage.)

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